I recently designed a logo for Village Green, an educational gardening service. Working with schools, community projects and individuals, they teach gardening skills, develop communal gardens and offer gardening environmentally friendly services.
The logo brief was to to modern, yet not to modern; nurturing; eye-catching and above all else – green! The smaller images show some of the logo development ideas, which were fine tuned to produce the final logo on the right. This shroud demonstrate that when you commission a logo you aren't just getting one final idea, but a whole lot of thoughts that all help clarify both the client and my ideas as part of the process!
Charlotte Sampson is The VIVIDesigner. A freelance graphic designer with a broad range of experience in creating attention grabbing brand, print and web solutions.